Top American model and designer Bobby Roaché has joined with Cejon, a cutting-edge division of Steve Madden to launch a modernist eyewear collection set to hit select top retailers in 2016 and available currently online. One of the most recognizable faces within the fashion industry, Bobby Roaché’s in-demand career has catapulted him to appear in campaigns for Tom Tailor, Brooks Brothers, L.L. Bean and star in Beyonce’s chart-topping hit “ Irreplaceable” to name a few. With his visual arts background, the Bobby Roaché Brand was conceived in 2014 from the vision and influence of his modeling success and creative spirit. Inspired by fashion, culture and art, Roaché introduces a new eyewear collection coming Fall 2015 in partnership with Cejon, a division of Steve Madden.

The evolving eyewear collection evokes an aspirational-model feel that pays tribute to Roaché’s experiences within the fashion industry and his travels. The collection is intended for people of the world and those who have a jet-set lifestyle. The pieces range from a classic contemporary feel to a more modern rock or street-rider twist. Cejon announces the partnership with Bobby Roaché with intention to support a style-conscious and global demographic, a perfect fit for the company.

“We are excited to announce our partnership with Bobby Roaché. The Bobby Roaché line is a great compliment to our portfolio of brands. Bobby’s passion for life, art and design is incorporated in his line and features cutting edge, classic and contemporary styling for all demographics. We look forward to launching his new collection in early 2016. “ Says Nina Awad Becklund, General Vice President, Eyewear Division of Cejon, A division of Steve Madden.

Bobby Roaché’s heritage collection and unisex brand of eyewear has been worn by Olivia Palermo, Adriana Lima, Taraji Henson, P Diddy and many other celebrities. The collection has been featured on prominent retailers including; Gilt and Nordstrom Rack to exceptional sales and acclaim. His current line is available at a variety of retailers across the U.S. For information on carrying the Bobby Roaché collection within your store, please contact Nina Awad Becklund at Cejon directly at 212.967.4663.